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Thursday, May 27, 2010
Another one of my obsessions is the porte-etiquette - the little price tag signs you see on all the glass counters and scattered in the windows of Parisien patisseries.
You can dream all you want about Paris, but it's nice to know what things cost.
Have you noticed I always include them in the shot? Price tags are ever present. Parisiens like to know how much stuff costs just as much as we do. The price list is always front and center in a boulangerie. It's the law. Unlike some upscale US pastry joints who insist you ask, "How much is that?" Based on the premise that if you have to ask, you can't afford it. The French are not so snobby.
These little sign posts tell you it's OK to waltz in and actually buy something. The same does not necessarily apply to Cartier or Hermes.
Some signs will give you much more information than the price. Ingredients and what have you. Sometimes you wish they wouldn't.
Name cards of gateaux can be quite poetic, or not. Dalloyau calls this cake "Mogador". Is it really a reference to Essaouira Bay in Morocco? It remains a mystery. Do tell if you know the answer.
I'd rather shop for macarons in Paris than shoes. Trying to deceifer hand-written signs is part of the fun is it not?
I'd rather read pastry signs than a book. So much food for thought.
Fauchon has their own rules of pricing - they make it up as they go along. Granted Fauchon wins many a round when it come to creativitie so they can get away with a lot. Here the box decides le prix.
Gerard Mulot is using 'new math' with these vertical macarons sold by the meter no less. Get out your rulers please.
In addition (no pun intended) Mulot tells us upfront in the window the price for his towering cones of macarons. Try not to fall out of your chair gasping for air.
This fab macaron tower from Laduree is quite reasonable, though I didn't buy it. No time. You must pre-order this charmer at least 48 hours ahead. All for the paltry sum of 41 Euros. Granted it will not feed a ballroom full of hungry wedding guests.
BONS REVES des MACARONS!
Fauchon has their own rules of pricing - they make it up as they go along. Granted Fauchon wins many a round when it come to creativitie so they can get away with a lot. Here the box decides le prix.
Gerard Mulot is using 'new math' with these vertical macarons sold by the meter no less. Get out your rulers please.
In addition (no pun intended) Mulot tells us upfront in the window the price for his towering cones of macarons. Try not to fall out of your chair gasping for air.
This fab macaron tower from Laduree is quite reasonable, though I didn't buy it. No time. You must pre-order this charmer at least 48 hours ahead. All for the paltry sum of 41 Euros. Granted it will not feed a ballroom full of hungry wedding guests.BONS REVES des MACARONS!
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