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Supermodel Naomi Campbell is considering taking legal action against Cadbury after she took offence to their new advert.

The star is said to be unimpressed with the company's new Dairy Milk Bliss campaign, which features the slogan: 'Move over Naomi, there's a new diva in town.'

Campbell told UK newspaper Daily Mail: 'I am shocked. It's upsetting to be described as chocolate, not just for me but for all black women and black people.

'I do not find any humour in this. It is insulting and hurtful.'

Kraft Foods, which owns Cadbury, said: 'It was certainly never our intention to cause any offence and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss.

'Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offence to any section of society.'